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New Reddit controls let you block your most-hated advertisers for a year
(arstechnica.com)
This is a most excellent place for technology news and articles.
I think lack of goodwill plays into this, too. A lot of smaller sites can get away with stuff like "OK guys, the servers aren't free, so we need to run ads." and then have people super thrilled with them if there's an option to limit or disable ads for donors.
On reddit, I think the attitude would basically be "get fucked, spez!"