Yes, we are the small folk, and some are brainwashed to think the Lannisters are worthy of devotion. Most of us, though, serve others out of generosity, kindness, and decency. I don't expect to be cared for in my old age. But I help others anyway, because it's what we should do. And because the Lannisters won't. Depending on how wrecked I am in my old age, i might take a Lannister with me when I go.