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Elon Musk says Twitter to change logo, adieu to 'all the birds'
(www.reuters.com)
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X probably stands for the idea of his “everything app”.
He’s been using the X name since around the early PayPal days, at least 20 years. It seems like it’s a variable that stands for “whatever Elon thinks is cool currently”.
It really seems to be X, because x.com already points to twitter.