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Tim Hortons Hasn't Been Canadian-Owned For A Long Time
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this post was submitted on 20 Feb 2025
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(Engage old fart mode)
It wasn’t that long ago that Tim Hortons restaurants baked their own donuts in house. Fresh all the time. It was their draw.
Fast forward and they truck in everything frozen from a manufacturing plant. Things aren’t made there anymore - they’re thawed and assembled. And it tastes like it.
They used to be legendary for their coffee, but a few years ago they let their agreement with their coffee supplier to lapse. McDonald’s scooped it right up which suddenly put McCafe on the map. Tim’s found a new supplier but the coffee wasn’t nearly as good.
Aren’t a bunch of their franchises also under investigation for Temporary Foreign Worker program abuse?
It’s just been death by a thousand really stupid cuts.
Hot take, but the donuts being frozen is not a bad thing. I work in a grocer and people never know that our bread products are not fresh until they "catch" us putting the frozen products on the shelf. We don't hide it, and nobody complains about the quality. In fact, they love it. If the donuts taste like shit, its because they were shit donuts, not because they were frozen. While seeing and knowing the donuts are being made fresh on site is a magical thing, you absolutely can retain 99% of the quality with frozen. Ideally, the savings would be passed on to the consumer though.
But pizza, sandwiches, and shit tasting coffee, I got nothing for that. It is meant to be a coffee shop at its core, so I don't know why the fuck they'd ruin the coffee so much. It's not like its hard either, you can make a machine do it for you. They're trying too hard to be like Starbucks. I understand trying to appeal to a new generation of Canadians, but they really missed the mark. If they wanted to seriously compete with Starbucks, they are completely half-assing it.
I don't think you're fooling as many people as you think. Grocery store bread is absolute garbage. Like a packing peanut with a hard shell. Try real bread from a bakery sometime and get back to me.
Like I said, if the bread/pastry tastes like shit it will taste just as shit fresh as it would frozen. Good bread/pastries frozen and dethawed properly lose an insignificant amount of quality.
Do an experiment. Take your fresh bread from a bakery, freeze it, thaw it out, and see how much the quality actually diminishes. I wager that it doesn't by much in most use cases. For example, making toast? You could not tell me you can tell a difference between a slice that was frozen versus one that was never frozen.
And, ofc, some pastries are not as forgiving when being frozen as others. But regular sliced bread, absolutely.
I wasn't saying you can't freeze bread, just that grocery store bread is garbage. I live in a town without a bakery. I take it personally lol