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Google engineers want to introduce DRMs for web pages, making ad-blocking near-impossible in the browser (github.com)

submitted 1 year ago by BlackEco@lemmy.blackeco.com to c/privacy@lemmy.ml

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And since you won't be able to modify web pages, it will also mean the end of customization, either for looks (ie. DarkReader, Stylus), conveniance (ie. Tampermonkey) or accessibility.

The community feedback is... interesting to say the least.

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[-] fouc@lemm.ee 3 points 1 year ago* (last edited 1 year ago)

It literally lists countering ad-blocking as a use case.

Users like visiting websites that are expensive to create and maintain, but they often want or need to do it without paying directly. These websites fund themselves with ads, but the advertisers can only afford to pay for humans to see the ads, rather than robots. This creates a need for human users to prove to websites that they're human, sometimes through tasks like challenges or logins.

[-] LaggyKar@programming.dev 3 points 1 year ago

That section isn't about ad-blockers, it's about botnet ad fraud; using bots to inflate ad view counts to make advertisers pay more.

[-] fouc@lemm.ee 3 points 1 year ago

Unfortunately what's going to happen in reality is that any non-standard ad consumption (including non consumption) will be flagged as fraudulent. "We cannot verify your activity, please disable your add-ons to continue".

[-] LaggyKar@programming.dev 1 points 1 year ago

Possibly, it's quite nebulous at this point

this post was submitted on 21 Jul 2023

2342 points (100.0% liked)

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