Literally every publicly owned corporation that is at the mercy of shareholders is on the wrong side of history.

As this shit gets normalized, watch all of them fall in line.

Apple is already back advertising on X.

Corporations only care about money, and they will change their values to match what makes money.

They never accepted women, blacks, latinos, LGBTQ+, and the disabled into their ranks because they thought those people were humans who had intrinsic value just for existing.

No, they accepted them because they knew they were leaving money on the table. They could market shaving to women to increase razor blade sales, because now women employees would have money to spend. They could market hair care products to the black community because now their black employees would have money to spend.

It was always about expanding markets and finding more people to sell shit to. Once that stops being profitable in the USA, treating those people like humans will stop. Watch it happen with the disabled and LGBTQ+ first.

It was never just Rainbow Capitalism, because this shit literally goes all the way back to Women's Suffrage and the Civil Rights eras. The more things change, the more they stay the same.