I get what you mean but your argument doesn't really hold up. Pictured in the thumbnail is their take on "lasagna". Also no one cooks a bean burger expecting it to taste like meat. Nor do bean burgers ever really get any flak compared to BS like plant based meat, they're actually quite tasty when done right.

Overall I understand what you're trying to say but basically every high end restaurant adopts such principles.

Hey now bean burgers are amazing.

I'm more of a lentil burger person myself, though.