287
YouTube is cracking down on clickbait
(www.theverge.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 24 Dec 2024
287 points (100.0% liked)
Technology
60083 readers
2769 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
This is only going to target garbage-level content. You can still expect the same clickbait-style titles and thumbnails from established creators
YouTube will never "crack down" on these guys. They are their money-makes and can do whatever the fuck the want. Clickbait on huge channels is YouTube's bread and butter, even if people just click to comment that the creator sucks, that's still engagement and means there is more money in the ad bids.
YouTube is the one pushing them to clickbait. Their metrics are designed such that if you don't bait clicks a huge percentage of the time you're shown, you won't even show up in the feeds of your actual subscribers.
I think you've correctly identified their self-interest over altruism, but you've misidentified the internal value of discouraging clickbait. YouTube is a treasure trove for building training datasets, and its value increases when metadata like thumbnails, descriptions, titles, and tags can be trusted.
It's the AI gold rush; notice how this coincides with options to limit or disable third-party training but not first-party training? It coincides but is definitely not a coincidence.
I'll be even more cynical than that: I think this policy will be abused to suppress legitimate news/current events videos with a POV the oligarchs doesn't approve of (e.g. pro-Palestinian, pro-Adjuster, etc.).
This will address extreme and obvious falsehoods but I still encounter clickbait of the more pedestrian kind everywhere I go. “You’re using your table saw WRONG” or “the 1 table saw trick 99% of people don’t know” etc.
I consider this clickbait: it creates a false sense of urgency and doesn’t convey any information in itself. What is this one trick? Oh I already knew that one, but I had to watch the video to realize that.
It wastes a lot of time and makes things harder to search for. And often these clickbait headlines are not in the video headline where YT can easily scan them, but in the thumbnail graphic in huge letters, where it’s probably harder to automate any moderation for.
I pay for YT premium but this aspect of the experience still feels ad-like and cheap.
Yes, which YT actively encourages people to do. So ultimately nothing really changes.