Its supposed to be illegal for banks to be in "sales" but my wife was working for BMO and they were forcing her to prioritize outbound cold calls ans upselling products the customer didnt need and would clearly be bad for their financials as a Personal Banking Assistant. The conflict of interest was so great it stressed her right the fuck out and she had to take leave and start therapy. Her MS also spiked likely due to the stress levels. She was there to help people, and she made the bank earn loyal customers and they willing got more products from the bank because she helped them. She was the top performer at the bank if she just let her do the job she was there to do, but instead her boss started ragging on her daily about her cold calling numbers and forcing her to cancel necessary appointments and focus time to deal with customer requests and instead prioritize sales.

In the end her numbers dropped, her customer satisfaction dropped, and her MS got worse from the stress and she's now on long term leave, uncertain if she'll recover her focus and able to go back to work. Her neurologist has said she cannot go back for now.

Not sure how that bullshit helped the bank, but I can sure see how I didn't, and I may be wrong but I think there are laws against it.

Also worth noting that this change in tactics happened right at the same time BMO took all their "we're here to help" signage down. Brings so many memories of Google dropping the "don't be evil". Everything that came after in both cases was shit.