Yeah but unlike activity pub, atproto/bluesky demands each self hosted relay process a massive amount of data to participate, it is incredibly impractical and costly to envision scaling up, bluesky's self hosting is essentially made to be a curiousity rich developers with access to powerful hardware try out as a hobbiest project and write a blog post about, not a serious general use case for everyone.

The idea of course is make it so nerds can technically do it, but the bulk of users can't and won't.

The strategy is convince the nerds you are giving them access to the future and that average people aren't ready for it, and than never actually provide that future since nerds stop advocating for it because a corporation handed them a tiny scrap and that was enough to write a good techy diy blog post about.

Bluesky is the past desperately trying to convince you it is the future, don't fall for it.