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Megathread for Reddit Blackouts and News - Day 2
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this post was submitted on 13 Jun 2023
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Technology
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I posted this on Kbin too, but I thought people might find it interesting here as well. I feel like maybe younger/shorter term users, and other people really don't fully understand what's going on with Reddit, and how it's been building to a crescendo for a while.
tl;dr: This shift in Reddit has been coming for awhile, and was heralded years ago by fundamental changes they made to how users engage with their platform, most specifically by turning "/r/all" into "/r/onlywhatwewantyoutosee".
I was a Reddit user for 12 years and change. I pre-date the Digg migration, and honestly I thought the years after that were its peak. There were warning signs that it was going downhill at many points in time, but I think the moment that really signaled Reddit was never going to return to what made it popular and successful is when they removed NSFW subs from /r/all...even though they'd rolled out /r/popular a year or two prior, supposedly for that purpose.
It's not because of the restriction of NSFW subs in and of itself, it's the implications/precedents that were set for the service as a whole. At that point, it became crystal clear that Reddit wanted to make sure the vast majority of users would be stuck with reddit recommended content only, and from there out it's felt more like user manipulation for maximum advertising. Think about it - probably 50% of the most popular posts are either thinly veiled ads, or posts LOADED with ads that Reddit is surely getting clickshare revenue for linking to. Then there's the sponsored posts hidden in with the normal posts, and the banner ads inserted between those.
The point of /r/all was to show everything, in real time, as it was growing in popularity. That's how people discover things they like that they didn't know existed - but finding those things, means spending less time in the controlled environment engaging with the content they most want you to engage with, and making them less revenue as a result. When /r/all turns into "/r/onlywhatcorporatewantsyoutosee", there's really no going back or improving. This API bullshit is just the next iteration of that same long term strategy - control what users see and interact with by forcing them to stay in their tightly controlled environment
NSFW posts weren't the primary reason why /r/all got limits. /r/all was littered with hate and bigotry and general garbage. If /r/all had been left alone, Reddit would have continued on the path to becoming Voat.
Not modifying, to some degree, what subreddits appear on /r/all would have made trying to remove the bigotry off the site that much harder. (It will never completely go away; the site is too huge at this point.) While they should have used the idea of quarantines long before they started out with flat-out removal of these subs, these weren't just "[racist slur] are dumb" type of stuff. These were subs that outright called for the violence and death of people who weren't them. These were places for racists and bigots who had no qualm about doxxing people with hopes that bad things would happen to them.
You can argue "Well, then, ban the people who do that kind of thing!" Sometimes when the pool gets full of scum, you have to recognize the point where spot cleaning isn't the cure and you have to drain the pool to stop the scum from gathering.
You're not wrong at all on that, however, the quarantining and banning of hate communities happened before the removal of any and all NSFW subs from /r/all. The hate groups were largely getting restricted well before that. I realize they're two sides of a similar coin - but there were different motives behind the shifts. Recall also, that most of those groups getting quarantined and banned were not NSFW communities.
Nobody was using boobs or twerk videos for hate speech. A 4K/60FPS version of that gif of Alexandra Daddario wasn't being used to advocate violence against political figures. That later shift was done purely for user control of content. Reddit (probably) isn't getting click shares off of imgur reposts of daddarios boobs. If they're not standing to gain, they lose every time someone leaves the front page and goes to a sub page to explore more. They also get fewer eyes on their paid content if people are turned off from using /r/all because they don't want to see said boobs. That particular move was a dollars and cents content control move only.
Controlling the cattle has become the overwhelming purpose of the Haves.
The other side to all commercial social apps is driving engagement, and as you said driving ads and cash generation. These both are harmful to users. Driving engagement seems to be a more subtle thing, but more harmful of the two as it is kind of corrosive. So commercial social apps are just bad.