One of the things my parents did understand correctly as "new money" is that a significant portion of piddling etiquette rules about what color to wear at what times of the year and which fork goes on the left were largely ways for the bourgeoisie to attempt to maintain their advanced standing against the increases in (the potential for) equality that capitalism initially brought about. Unfortunately my parents are also a very "well we got ours so everyone else must be lazy" type of people who think that's as good as equality can or should get.