Why isn't the phone opening the app his finger is on?

Is the no circle around him something that exists as a physical object in his world?

Why is his tie outside of the no circle? Is he falling through it?

What is up with the dead fish stare? Does he have feelings? I know he is smiling, but it looks like he is pretending to be happy. Why is he happy to be told not to be doing the thing he is apparently doing?

What is on the sign behind him that is obscured by the phone?

What is with the S on his shirt? Is he a discount superman?

Aaaaggghhhh!