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Excuse me, sir. Do you have a moment...
(a.l3n.co)
Directed at @Blaze@feddit.org for his tireless promoting of the wonders of the Fediverse, especially for his missionary work over at The Bad Place. However, feel free to namecheck others working to help those in the dark see the light.
I think the email analogy is a good one.
I think it's generally a bad move trying to explain the technology first, it's how people tried to advertise Mastodon when the Tumblr exodus happened and I bounced straight off it. I looked at the list of instances and they were all stuff like "a Mastodon instance for sci-fi nerds" and I couldn't get over the inertia of tying myself to that designated interest.
What we need to do is get people to create accounts and experience the fediverse and then we can point them at examples of the tech if they want to know more, stuff like "that person you replied to is on a different instance and you're able to speak to each other because of ~federation~".
Yeah, it's something everyone just gets right away. "It's like how Gmail and Outlook can still email each other."
And then picking an instance isn't hard:
What are you into? Subject-specific instances
Where are you living? Regional instances
No preference? General instance
The work of moments.