Web 1.0, users form communities on bulletin boards, internet forums and newsgroups. It's the birth of Web 2.0, investors and advertisers see potential in large user bases. This leads to social media and mobile apps as fronts for tracking users and big data collection. Smart home and wearables become a plot to bring tracking hardware into your life even when you aren't actively engaging on the internet. The tech billionaire is born at the cost of the privacy and wallet of the user. Web 3.0, a federated Web 1.0 where users take back control of the internet. Tech billionaires live in homeless shelters and eat ramen noodles.