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Amazon will “ramp up” Prime Video ads in 2025
(arstechnica.com)
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this post was submitted on 03 Oct 2024
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That's not even true, they interrupted episode 2 of Rings of Power for me.
What did they interrupt the episode for? Because a number of companies have adopted the policy that, if the interruption is promoting something else offered by the platform - say, a different program, or another tier of service - that those interruptions aren't really ads, because the company isn't actually getting paid to air it. It absolutely looks and acts like an ad to the viewers, but the companies are trying to redefine the word.