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My experience with microsoft's ads for linux.
(protosparky.uk)
From Wikipedia, the free encyclopedia
Linux is a family of open source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991 by Linus Torvalds. Linux is typically packaged in a Linux distribution (or distro for short).
Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.
Community icon by Alpár-Etele Méder, licensed under CC BY 3.0
Windows is a platform for Office. Linux is not a supported platform for Office. Most businesses will not migrate their desktops off Windows because they will not migrate their workforce off Office.
Beyond that, Windows is not as important to Microsoft as it used to be. The real money makers are Azure and Office. With Azure, they do not care if you run Linux. They even have their own distro ( Azure Linux — previously CBL Mariner ).
Azure is the future ( even for Office ).
Since Windows is less strategic, Microsoft is looking to milk it as a cash cow while they can. So, Product Management is tasked with finding new ways to monetize it. Data is worth a lot of money. The best way to farm data from users these days is to frame it as security ( or AI ).
Expect a lot more SIngle Sign On. Expect a lot more AI. Expect a lot more cloud integration. Expect all of these to focus on data harvesting.
A bit later, expect “services” for Linux that attempt the same. Like Google on Android. This is harder though as Windows does not have monopoly control over Linux as a platform. I am sure they are having many meetings about how to change that.