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My experience with microsoft's ads for linux.
(protosparky.uk)
From Wikipedia, the free encyclopedia
Linux is a family of open source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991 by Linus Torvalds. Linux is typically packaged in a Linux distribution (or distro for short).
Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.
Community icon by Alpár-Etele Méder, licensed under CC BY 3.0
Microsoft had made a product that has for decades been used to run other people's software. They've unintentionally made windows a "monopoly" in the sense that no other os can run windows only software perfectly. Most consumers will probably think Linux " is just a terminal and too advanced", and the others who can install a distro might still be locked into using windows because not all software can run under wine.
So to you they might seem overconfident in that you can switch, but for some they're shit out of luck in the department of alternatives. Microsoft knows they can exploit their users, and they will do it
Then explain Chrome OS. Seriously though a lot of software is web based these days. Windows is not special for most cases.
ObXKCD.