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this post was submitted on 30 Sep 2024
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I think it's probably a combination of both. There's an astroturfing campaign going on somewhere, just not on Lemmy, which is overall too small and insignificant to target. But astroturfing works - it creates the echo chambers you're talking about, it creates apathy. Most people just read headlines, not even the comments. You read a bad story about Mozilla once a week and you'll start to internalize it - eventually your opinion of Mozilla will drop, justified or not, to the point where you're willing to believe even the more heinous theories about it.
So you end up with a lot of people who've been fed a lot of misleading half-truths and even some outright lies, who are now getting angry enough about the situation they think is going on to start actively posting anti-Mozilla posts and comments on their own.
Right - I think either way there's a snowballing effect. Astroturfing, at least as far as I can tell, can be notable for at least trying to make coherent arguments. Echo chambers I would say are characterized by fuzzy thinking, and I've seen more of the latter here (especially in this thread).
That said, sometimes the goal of astroturfing isn't to make a point but to degrade conversations with noise and nonsense, extrapolations and digressions. In light of that, I suppose that too could explain some of what we're seeing.