I didn't either but, ideology aside, I have to say that a project with intentionally no name, no brand, and no identity is going to have a very hard time finding users or maintainers.

"Hey everyone, come look at my thing and contribute to it!"

"Neat, what's it called and what does it do?"

"It has no name, no logo, do not refer to it. It does activity pub stuff, you know, internet stuff but federated."