But if they have more customers then they have to spend more resources making more product. So 1 customer at 1000x the price is more valuable than 1000 customers at the a lower price. If it costs 28 dollars to make a year's worth of doses like this screenshot claims, then they'd make $42,222 charging a single customer the current price, while they'd only make $12,000 charging 1,000 customers the proposed price.

So for the company to make more money than they are now, they'd need 3,519 new customers for every one current customer. Since Google says there are 1.2 million people with HIV in the United States, if they have more than 342 current customers in the united states, they are making more now than they could ever make at the proposed price. Therefore the amount of new customers is almost certainly not worth it to them.

Money seems to ruin pretty much everything about healthcare.