Also what hasn't been touched on very much in this thread is the increase in interest rates from the Federal Reserve. The money hose has shut off and expansionary business policy won't work for the foreseeable future even disregarding a recession. All these internet companies have developed and grown in an essentially 0% interest rate environment that rewarded growth beyond all else. With rates increasing, investment in risky companies that may or may not grow is becoming a less attractive option when you can just buy a 5% bond and so I bet a lot of these non-profitable, growth-focused web companies are seeing liquidity dry up and are having to reach profitability to avoid bankruptcy since servicing new debt in this current interest environment is basically impossible without solid cashflow and a clear corporate vision.

This is leading to all these companies suddenly raising prices, cutting staff, choking competition, and cheaping out to try and break even instead of grow. It's a paradigm shift.