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Actors say Hollywood studios want their AI replicas — for free, forever
(www.theverge.com)
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this post was submitted on 13 Jul 2023
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Work Reform
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I mean, videogames already have contracts specifically designed for that. Contracts like these always have limitations to time, amount of products released, restrictions on surrounding themes, etc, and, of close, closure terms. They have shit ton of detail in them, and are studied by studios very carefuly. These actors have their own agents and lawyers that really know how to do their job. Ain't nobody letting them use their face for "eternity".
They're doing it to extras that are desperate... People that will do pretty much anything to get on screen, let alone say a line.
But like 99% of today's stars did that work before becoming stars.
If someone signs this "deal" and then gets famous a decade later, they stop getting paid and studios just use their digital likeness.
Hence the strike.
That was true in the beginning, yes. But now that this topic is not any more a special thing for some game or movie but developing into the modus operandi, media companies start to crack down on those rules and try to alter the deals with as much force as possible to gain an advantage. The strike of the SAG right now is only the beginning of reactions to these new developments of maximizing profits by taking advantage of uneven bargaining power.