There may be a difference between the name and the brand, e.g. if the place name or owner is added to the name. Since this is not the case with the fast food chain mentioned, there is actually no reason to duplicate it. However, the Wikidata value does not refer to one branch but to all branches, so brand:wikidata would be more correct.
@RemindMe@programming.dev 6days
If you want a quick overview, Wikipedia can also help: https://de.m.wikipedia.org/wiki/K%C3%A4se#/languages
Käse (Germany)
user_5359
joined 9 months ago
As always, there is no clear-cut black or white. At McDonald's, however, I would definitely be at name=McDonald's brand=McDonald's brand:wikidata=Q...