I haven't watched this video yet but I heard him talking about this project on a podcast recently and it was really interesting. It's basically impossible to manufacture something simple (and increasingly often, complex things too) in the US at a competitive price. Yes, he made a "better" grill scrubber completely in the USA, but it costs $60. Yes, it's totally BIFL but the market for people willing to pay that is probably not sustainable for anyone without the "free" marketing of a popular YouTube channel.
this post was submitted on 10 Aug 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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