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submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world

‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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[-] jmd_akbar@aussie.zone 97 points 2 years ago

Hoist the anchors, mateys!

[-] randomaccount43543@lemmy.world 13 points 2 years ago

Arrr 🏴‍☠️

[-] thrawn@lemmy.world 51 points 2 years ago

Being in advertising “r&d” for these companies must be the easiest job in the world. All you have to do is insert ads into every possible slot (oftentimes just following another example), wait for consumers to roll over and pay for it, then do it again in six months. Freest money ever since consumers will take every blow they’re dealt and just keep paying for it no matter how bad the product becomes. Some day they’ll perfect the art and blast ads in the middle of the screen with the actual show in the top letterbox— reserving the bottom letterbox for buy it now buttons— and they’ll get fired like everyone else. But until then, easiest paycheck in the world

[-] xubu@infosec.pub 13 points 2 years ago

Next up, mute detection...

[-] ProfessorProteus@lemmy.world 12 points 2 years ago

Please drink your verification can to unmute. :)

[-] ininewcrow@lemmy.ca 12 points 2 years ago

Next marketing meeting .... get's interrupted with five unskipable commercials

[-] cheese_greater@lemmy.world 5 points 2 years ago

I wonder if ad compaby meetings and conventions have commercials

[-] SinningStromgald@lemmy.world 5 points 2 years ago

That's what all conventions and most meetings are, ads.

[-] akakevbot@sh.itjust.works 11 points 2 years ago

Yup. Currently work at an ad tech company and we just pushed a new ad surface and the executives freaking loved it. It adds on additional revenue without putting any of the current revenue at risk. Internally, the narrative was super positive while externally it was "Well, that's kind of annoying".

So long as user engagement doesn't totally tank, they see it as a complete win.

[-] lolcatnip@reddthat.com 10 points 2 years ago

It'll be like in Futurama where they broadcast as directly into your dreams.

[-] Kusimulkku@lemm.ee 30 points 2 years ago

Pause ads seem much less annoying than regular ads so sure, do that, don't care when the show is paused

[-] Xyz@infosec.pub 66 points 2 years ago

I was subscribed to paramount+ for Star Trek, and occasionally I'd pause to catch Easter eggs or read something on the screen, get a better look at a ship, etc - but all I could see was a shirtless man selling me old spice. It was actually really frustrating.

[-] stepanzak@iusearchlinux.fyi 11 points 2 years ago* (last edited 2 years ago)

They could have definitely implemented it better. What comes to my mind is showing the ad only when the shiw is stopped and mouse was inactive for 5 seconds. This way, you could just jiggle your mouse a little when trying to catch those easter eggs. Not ideal, but much better than regular ads IMO.

[-] LaggyKar@programming.dev 10 points 2 years ago

There is no mouse unless you're watching on a PC

[-] Darkhoof@lemmy.world 29 points 2 years ago

They seem less annoying now. Just wait until you have pause ads coupled with regular ads!

[-] LemmyFeed@lemmy.world 9 points 2 years ago

They can pause dez nutz!

this post was submitted on 24 Oct 2023
208 points (100.0% liked)

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