An oversized billboard stands right in the heart of Nuremberg. It quickly attracted at least as much attention across the city and online as well. Displayed on the poster is Nasser Ahmed, an SPD politician from Nuremberg. Next to the XXL portrait photo, the words read: "My N-word is Nuremberg."

A statement that was bound to spark controversy, especially in the city known as the home of human rights. The politician surely anticipated this. And the reactions didn’t take long to pour in. “Is this supposed to be good politics?” “Is this funny?” “This is totally unacceptable,” “You can’t be serious?!” “Who in their right mind thinks this lands well?”