When it comes to Medium vs Substack or Ghost...
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Can you customize the Medium interface to support custom widgets and themes?
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Have you tried cross-posting between Medium, Substack, or Ghost? Like, posting a long piece to Substack, with a shorter version on Medium and links for people to subscribe to the newsletter version there?
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How much traffic are you getting from the Medium recommendation algorithm, vs organic discovery, vs social media?
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For analytics, do they offer their own or is there a way to integrate 3rd party ones?
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How is Medium for complex content? Like text, graphs, videos embeds, gifs, Markdown, tables (HTML or Markdown), animations, and interactive scripts?
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Is there a posting API so you can automate or schedule postings?
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There's a mobile app. How much traffic do you get from there vs web or emails?
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Does the mobile app support mixed content widgets like above?