Keeping their options open. Ive had many conversations with people who have a long term relationship but they never married and they insist that it's exactly the same 'just without a piece of paper'.
No, it's not.
That piece of paper isn't the only thing that's different. The difference is being 99% committed or 100% committed and it's "only" 1% difference but that 1% is a huge difference.
100% committed means I'm not scared to marry you because I want to be with you the rest of my life. That means I'm here, I'm 100% for you and no one else no matter what happens. Not 'til the feeling goes away', not 'til you dont turn me on anymore', not 'til someone else intrigues me more', not 'til you dont look like you did when I met you, not 'til you are more work that I thought you'd be', not 'til you get sick', not 'til we're not having fun anymore'... I'm here TIL I DIE, come hell or high water, good times or bad. 100% committed.
And when you find that kind of commitment, a relationship finds its groove and you can start to relax and really enjoy life together. Because you know your spouse has no plans, no desire, not even any thought of going elsewhere. THAT'S what makes marriage and 100% commitment the most fulfilling and most satisfying relationship.