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Those were the days (reddthat.com)
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[-] Coopr8@kbin.earth 203 points 2 weeks ago

Ummm... when he sold MySpace he literally sold our data to NewsCorp?

[-] LadyButterfly@reddthat.com 128 points 2 weeks ago
[-] dingus@lemmy.world 48 points 2 weeks ago
[-] JackbyDev@programming.dev 7 points 2 weeks ago

Hello, cyber police? Yeah, this person is lying on the information super highway!

[-] MonkeMischief@lemmy.today 2 points 2 weeks ago

"Oh, they done goof'd! Thanks for reporting this. We're going to backtrace them immediately."

[-] luciferofastora@feddit.org 3 points 2 weeks ago

Are you gonna hack their IP and spoof their firewall so you can bypass the defense algorithms?

[-] MonkeMischief@lemmy.today 3 points 1 week ago

I'm gonna need another hackerman on this keyboard I'm using if I'm gonna pull off a hack that crazy!

[-] HootinNHollerin@lemmy.dbzer0.com 84 points 2 weeks ago

Whaaaat TIL

In 2005, two years after launching the site, Anderson and DeWolfe sold Myspace to Rupert Murdoch's News Corp. for $580 million. Afterward, Anderson continued working as the company's president. He retired from active involvement with Myspace in 2009 or 2010 as its popularity waned and Facebook usurped it as the most popular social networking site.

He then went to burning man and traveled and got into travel photography. Lives between Hawaii, LA, and vegas

[-] relativestranger@feddit.nl 28 points 2 weeks ago

it cost 'em $580 million..... they got back, six years later, a whole $35 million when they unloaded it.

[-] Nalivai@lemmy.world 2 points 2 weeks ago

The data and connections were what's important, algorithms need data, and that was as true back then as it is now.

[-] favoredponcho@lemmy.zip 23 points 2 weeks ago* (last edited 2 weeks ago)

I remember when NewsCorp bought MySpace and I was already on Facebook at the time. I knew that NewsCorp had been taken for suckers because it was plain as day that young people would all move to Facebook.

Of course, I no longer use Facebook, but it’s a lesson for business people. If you’re making an investment in something young people use, maybe ask young people something about it first.

As you get older, you really just lose touch with that kind of thing, so it’s understandable how a bunch of suits missed that and flushed half a billion dollars down the toilet.

[-] raef@lemmy.world 3 points 2 weeks ago

The data they got continued to be valuable to advertisers for decades

[-] Coopr8@kbin.earth 103 points 2 weeks ago

Also MySpace was one of the first platforms to use a built-in targeted advertising model, and partnered with Google for both adserve, indexing, and search. To say they didnt sell data is the same as saying Facebook doesn't sell data, they were the data user, selling ad space based on profiling users.

[-] HailSeitan@lemmy.world 66 points 2 weeks ago

Revisionist bullshit. Despite what came later, Facebook was the privacy-respecting alternative to MySpace at the time.

[-] floquant@lemmy.dbzer0.com 33 points 2 weeks ago* (last edited 2 weeks ago)

How was the "dumb fucks" platform ever privacy-respecting? The shit came out later, but it was always a privacy nightmare since the farmville days and even as "The Facebook"

edit: I just read another comment about the Google adserve partnership, didn't know that, guess I see your angle now. But still, it was only surface appearance of privacy, behind the scenes the Zucc has always been the same and doing their own tracking instead of partnering with someone else

[-] massive_bereavement@fedia.io 11 points 2 weeks ago

I don't know why are you so angry with poor Zucc. He just wanted to oogle his classmate's bathsuit pics, isn't that relatable?

[-] LadyButterfly@reddthat.com 11 points 2 weeks ago

My how things changed!

[-] axexrx@lemmy.world 6 points 2 weeks ago

My memory of MySpace was creating over 2 dozen accounts and maxing out the Playlists.just a bunch of my favorite albums uploaded, as my friends 'private' music server.

[-] MiltownClowns@lemmy.world 3 points 2 weeks ago* (last edited 2 weeks ago)

Bullshit. Facebook asked for my real name and school email to sign up.

[-] favoredponcho@lemmy.zip 3 points 2 weeks ago* (last edited 2 weeks ago)

I don’t know that Facebook ever sold itself that way. It was privacy respecting perhaps only because it only allowed college students to sign up for it, so only your classmates could see what you were doing. However, shortly after launching Zuck came out with the news feed, which told everyone whenever you looked at their profile. People hated this! The news feed in general felt like a huge privacy violation and Zuck issued his first apology. Still, they kept the news feed.

Soon they also allowed photo sharing and this is how everyone got into trouble though, as people posted photos of themselves partying and then their friends tagged them in those photos and then a couple years later, Facebook let everyone’s parents in and by that point people were trying to get jobs. It quickly became clear that maybe sharing everything on Facebook wasn’t a good idea.

[-] HailSeitan@lemmy.world 4 points 2 weeks ago

Zuck promised flat out that there wouldn’t be any spying or surveillance, ever. That turned out to be a massive lie, of course (just as when Page & Brin told us in 1998 that they believed advertising was incompatible with search), but it was a big part of the draw of the early Facebook that you (seemingly) didn't have to choose between your friends and getting spied on by Rupert Murdoch & Co over at Myspace.

[-] bigbabybilly@lemmy.world 43 points 2 weeks ago

He even made friends with all of us.

[-] Quill7513@slrpnk.net 28 points 2 weeks ago

at the time we were like "this is some performative nonsense" but now with all of these awful tech billionaires and Tom's conducted himself, i do actually think he meant it when he said he did that because he thought everyone deserved to have a friend

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[-] PotatoesFall@discuss.tchncs.de 33 points 2 weeks ago

Yeah let's spread misinformation and romanticize the past so we can blame our problems on bad actors and bad times rather than recognize and address the systemic causes that have pervaded social media since its inception.

sorry for being so salty and sarcastic, in a weird mood rn

[-] glitchdx@lemmy.world 18 points 2 weeks ago

Systems are made of people. So yeah, remove the bad actors and you already have a better system.

[-] Genius@lemmy.zip 17 points 2 weeks ago

Systems are also made of rules, and bad rules can turn good people into bad people. That's kind of the point of critical race theory

[-] glitchdx@lemmy.world 5 points 2 weeks ago

People have to make the rules, and choose if they enforce them, and choose if they obey them. Ultimately, it comes back to people.

[-] Genius@lemmy.zip 4 points 2 weeks ago

Yeah, but psychological factors decide whether people obey and conform, as demonstrated by Milgram and Asch. Changing the situation changes whether they'll go along with a bad system.

[-] PotatoesFall@discuss.tchncs.de 9 points 2 weeks ago

Fair point. My rebuttal: The system here is manifold, a lack of general awareness and understanding, the legislative framework in most places, and most importantly, capitalism. The owners of social media are the most replaceable part of that, if Meta and Zuck imploded today, some other for-profit crap would fill the void

[-] grrgyle@slrpnk.net 8 points 2 weeks ago* (last edited 2 weeks ago)

Nah you're right. I'll admit to having a bit of nostalgia for the old timey corp platforms of my youth, but tbh what we have now (with fedi) is better.

I do still think there was and is real value in independent little niche forums hosted on random domains, not federated to anything or linked to any social media or platform or anything. Just a cozy little phpbb or discourse between friends.

[-] Quill7513@slrpnk.net 6 points 2 weeks ago

forums are the best. i encounter ex-redditors here on the threadiverse who are like "well at least discord is better than old school forums" and i'm like "what am i missing that everyone thinks old school forums are so horrid"

[-] grrgyle@slrpnk.net 4 points 2 weeks ago

I don't get it either, but I've seen the same perception. My own partner said "but aren't forums... dangerous?" like BRO we MET on a forum and you think that?? They thought all forums were reactionary chans, and what they used was just a website where people chat.

But yeah discord sucks.

[-] Jakeroxs@sh.itjust.works 2 points 2 weeks ago

Forums were a bit painful to use comparatively, having to page through threads trying to find info lol, necro bumping, spam bots...etc lol

I do remember running a cracked version of vbulletin on a rando free hosting site tho for my friends lol

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[-] ZILtoid1991@lemmy.world 3 points 2 weeks ago

Are the people running modern social media not part of the system?

[-] PotatoesFall@discuss.tchncs.de 10 points 2 weeks ago

Valid question but IMO, no. replacing Zuckerberg Musk etc would do nothing to solve the fact that capitalism runs social media as a for-profit enterprise

[-] Quill7513@slrpnk.net 2 points 2 weeks ago

yup! the real problem is the venture capitalists who run the internet as a financial market centered around the attention economy

[-] obsoleteacct@lemmy.zip 3 points 2 weeks ago

You shouldn't let consumers off the hook entirely. Every time some idiot buys new mop they saw on TikTok or a Dubai chocolate bar they are pumping money into the system and reinforcing the idea that spying on us and clogging our space with advertising is a viable business.

IMO ad blocking is not only a quality of life improvement, it's a moral imperative.

[-] Quill7513@slrpnk.net 2 points 2 weeks ago

i was thinking of doing an essay about this very concept. advertisers are complicit in, and profit from, a multitude of disasters, both natural and human made. all ad dollars are blood money

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[-] YiddishMcSquidish@lemmy.today 25 points 2 weeks ago

Fucking legend!

I'm legit jelly.

[-] kibiz0r@midwest.social 24 points 2 weeks ago

For example, in 2006, when Facebook decided to open its doors to the public – not just college kids with .edu addresses – they understood that most people interested in social media already had accounts on Myspace, a service that had been sold to master enshittifier Rupert Murdoch the year before. Myspace users were champing at the bit to leave, but they were holding each other hostage.

Those live, ongoing connections to people – not your old posts or your identifiers – impose the highest switching costs for any social media service. Myspace users who were reluctant to leave for the superior lands of Facebook (where, Mark Zuckerberg assured them, they would never face any surveillance – no, really!) were stuck on Rupert Murdoch's sinking ship by their love of one another, not by their old Myspace posts. Giving users who left Myspace the power to continue talking to the users who stayed was what broke the floodgates, leading to the "unraveling" that boyd observed.

https://pluralistic.net/2024/12/14/fire-exits/

[-] Coopr8@kbin.earth 7 points 2 weeks ago

Wow, I had no idea about the Facebook/MySpace message bridge bot. Definitely shows the power and importance of the various bridge/mirror projects like Bridgy. It says that the same kind of bot would now be Fedrally illegal in the US, but I haven't seen any specifics about that, and seems like the EU just made it mandatory to enable through APIs.

I have thought a bit about this and how to breakout of silos, and it seems like now with LLM tools accessing the browser it will be nearly impossible to prevent messaging and posts from being cross-platformed, though the compute cost would be higher than by using the old API method.

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[-] m3t00@lemmy.world 18 points 2 weeks ago

first thing you were forced to look at. got worse;

.

[-] randint@lemmy.frozeninferno.xyz 13 points 2 weeks ago

I read this the first time as "he didn't try to influence electrons"

[-] justme@lemmy.dbzer0.com 5 points 2 weeks ago

Same here, got me really confused for a second

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[-] m3t00@lemmy.world 9 points 2 weeks ago

remember watching early ad spam and people saying, 'enjoy internet now because the advertisers are going to ruin it'. yep

[-] BigBananaDealer@lemmy.world 6 points 2 weeks ago

I'm jealous i was not computer literate enough when myspace was big, all i did back then was play flash games and watch smosh

[-] goodboyjojo@lemmy.world 5 points 2 weeks ago

myspace is where I started to learn html. there is a fan recreation website called spacehey that's like old-school myspace.

[-] RalphFurley@lemmy.world 4 points 2 weeks ago

I appreciate him but MySpace definitely did collect data. Props to him for his photographer career and doing his own thing though

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this post was submitted on 20 Sep 2025
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