The Gemini in Chrome mode for the web browser uses generative AI to answer questions about content you see on the screen as well as synthesize information across multiple open tabs. Gemini in Chrome first rolled out to Google’s paying subscribers in May. The AI-focused features are now available to all desktop users in the US browsing in English; they'll show up in a browser update.

On mobile devices, Android users can already use aspects of Gemini within the Chrome app, and Google is expected to launch an update for iOS users of Chrome in the near future.

The Gemini strategy at Google has already been to leverage as many of its in-house integrations as possible, from Gmail to Google Docs. So, the decision to AI-ify the Chrome browser for a wider set of users does not come as a shock.

Even so, the larger roll out will likely be met with ire by some users who are either exhausted by the onslaught of AI-focused features in 2025 or want to abstain from using generative AI, whether for environmental reasons or because they don't want their activity to be used to train an algorithm. Users who don’t want to see the Gemini option will be able to click on the Gemini sparkle icon and unpin it from the top right corner of the Chrome browser.