Copying from the post since OP left me hanging:
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Mumble confidently. People will assume you’re a visionary.
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Bite the bat. Then pretend it was a branding decision.
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Don’t chase the trend. Become the freakshow.
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When the spotlight moves, light your own house on fire.
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Marry someone who can handle the business (and your insanity).
This is satire… RIP Ozzy! Give them hell up there!