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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[-] Simulation6@sopuli.xyz 8 points 3 months ago

How do they get away with charging people different amounts for the same product? Couldn’t they charge more if they don’t like someone, like because they maybe a not white republican?

[-] null_dot@lemmy.dbzer0.com 7 points 3 months ago

I think i might just go live in the woods.

[-] chunes@lemmy.world 7 points 3 months ago

What's the point of money anymore, then? Let my personal ai agent pay for the ticket with the same funny money that delta wants to use.

[-] FireWire400@lemmy.world 6 points 3 months ago* (last edited 3 months ago)

How does a AI know whether you're rich or not?

[-] atticus88th@lemmy.world 3 points 3 months ago

Your employer likely uses TheWorkNumber, that place lets anyone have all your data. Previous employers, W2s, dependents, SSN, salaries, bonuses, benefits, address, marriage status. Its given freely to corporations because fuck you this is America and this what we voted for.

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[-] FundMECFS@quokk.au 6 points 3 months ago

So what’s the trick to get a cheap price?

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[-] raynethackery@lemmy.world 4 points 3 months ago

Soooo glad I don't have to fly anymore.

[-] UltraGiGaGigantic@lemmy.ml 4 points 3 months ago

what is my function

"You raise prices."

[-] brucethemoose@lemmy.world 3 points 3 months ago

This could really suck for us because customers without a good advertising 'paper trail' (like many on Lemmy, I imagine) could get slapped with high default pricing.

...Otherwise (if they default to low pricing), people would try to game it, and they're probably aware of that.

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this post was submitted on 17 Jul 2025
792 points (100.0% liked)

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