Amazon Doubles Prime Video Ads to 6 Minutes Per Hour (entertainment.slashdot.org)

submitted 1 month ago by tfm@europe.pub to c/Anticonsumption@europe.pub

5 comments fedilink hide all child comments

cross-posted from: https://lemmy.zip/post/41338874

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

top 5 comments

sorted by: hot top controversial new old

[-] itsgroundhogdayagain@lemmy.ml 13 points 1 month ago

I was watching ads during Invincible and thinking I should just pirate this show I already pay for.

[-] Flamekebab@piefed.social 7 points 1 month ago

We're talking about a service one pays for, correct?

[-] kittenzrulz123 8 points 1 month ago* (last edited 1 month ago)

You pay for the service, you pay to rent shows, and then you watch so many ads it'll be cable levels in five years at this rate

[-] Daughter3546@lemmy.world 4 points 1 month ago* (last edited 1 month ago)

Streaming services are becoming (or has become) the new cable tv.

[-] ohwhatfollyisman@lemmy.world 3 points 1 month ago

soon we'll have 24h ad streaming services with the odd movie thrown in for good measure.

this post was submitted on 14 Jun 2025

42 points (100.0% liked)

Anticonsumption

282 readers

3 users here now

founded 4 months ago

MODERATORS

tfm@europe.pub