Imagine being so intelkectuslly and ethically bankrupt that you'd want to boycott s store chain because someone involved in it dared to run an ad promoting "values like honoring commitments to allies, defending against dictators, and respecting trading partners."
So now, to the MAGAs, honor, integrity, liberty and respect are evils that must be opposed in favor of Trump's ideals of dishonor, dishonesty, tyranny and disrespect
Seriously, I expect that future histories are going to record that the US collapsed in an inexplicable avalanche of stupidity and insanity.