People tend to chase trends because it is selling like hot cakes and therefore deemed safe. Everyone wants a piece. Executives feel the same. However, only very few realise that the market become over-saturated as it becomes more competitive because of tunnel vision towards digging any potential profits that may or may not be there.
Also, even if you do realise the market is going to become over-saturated, you know that stepping out of that market will only yield space for your competitors. It's better for you that nobody makes that money, rather than that the other guy does, and then buries you in the next cycle.
Because money.
Those execs are only concerned with turning the quickest profit so they can move to another company with another hiring bonus
Dont forget the golden parachute they get when they piss off the consumer base with several $60 games that turn out to be incomplete garbage and get themselves fired.
Because they want to chase that annual recurring revenue stream. Make game once - make money forever. What these executives don’t realize is how hard it is to make such game. They seem to believe if they throw just enough money at it, a profitable game will come out.
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