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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[-] guyoverthere123@lemmy.dbzer0.com 15 points 1 month ago

Adguard blocks YouTube ads on my laptop.

Smarttube blocks YT ads on my TV.

Revanced allows me to block YT ads on my phone.

But yeah, keep pushing adverts /s

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[-] KingOogaBooga@lemmy.world 15 points 1 month ago

firefox and uBlock Origin. I don't see ads. Fuck Google and their AI.

[-] Gronk@aussie.zone 15 points 1 month ago

Migrated away from Google because they're just genuinely useless.

Search results are infested with AI bullshit and SEO slop, can't actually search for anything useful unless you know the website you're looking for, in which case I just go to the website directly.

Youtube curates a selection of completely irrelevant videos to try to shove ads down your throat, I still have to change my user agent string every time because YouTube throws a hissy fit at firefox with ublock.

Gmail is pretty much the same as any other email provider but comes at the expense of your data being sold for advertising purposes.

Don't even get me started on the shit show that is Android.

I run GrapheneOS, Fedora and debian, self host what I can and use decent providers for what I can't. I'm the furthest away from the big tech corps than I've ever been and it feels great to have computers that actually compute and not serve me useless fucking ad drivel.

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[-] AbouBenAdhem@lemmy.world 14 points 1 month ago* (last edited 1 month ago)

Because advertisers want viewers to associate their products and brand with feelings of annoyance, aggravation, and frustration?

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[-] RedditIsDeddit@lemmy.world 11 points 1 month ago

YouTube really likes to just destroy itself huh?

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[-] antonim@lemmy.dbzer0.com 11 points 1 month ago

They already did something similar back in the day. I remember watching a music video some ~10 years ago where they placed an ad like five seconds before the end of the song, right at the musical climax, ruining the mood with surgical precision. I was absolutely infuriated and went off to Google wondering if there's a way to block ads. And the rest is history.

[-] TheLastOfHisName@lemmy.world 11 points 1 month ago

I am a YUGE fan of FreeTube, a cross-platform YT client for the desktop. You can subscribe to channels, create, save, import, and export playlists...and no. Ads. Tis the bees knees.

And just a friendly reminder to donate to your favorite FOSS projects.

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[-] LordCrom@lemmy.world 10 points 1 month ago

Imagine ...

THIS IS SP....

Insert unskippable ad here.

ARTA!

[-] AbnormalHumanBeing@lemmy.abnormalbeings.space 10 points 1 month ago* (last edited 1 month ago)

It would be wrong to call it a replacement, but this is a good place to plug !peertube@lemmy.world - there's more quality content on there than many might suspect, especially if you are into FOSS and people tinkering with stuff they are passionate about.

[-] IsThisAnAI@lemmy.world 10 points 1 month ago

You should pay off you don't like the ads.

YT + Music is a fantastic value.

Queue a line of people screaming it's trash while not being able to get over their addiction of the service.

[-] Duke_Nukem_1990@feddit.org 8 points 1 month ago

Nah, don't pay Google with money or data. They already have enough.

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[-] krimson@lemmy.world 9 points 1 month ago

Gemini also being forced on me more and more in Android. Seriously considering a linux phone next.

[-] Illecors@lemmy.cafe 7 points 1 month ago

I've been hoping for one for some time, but it wouldn't be a smooth sailing even if everything was perfect. Get a pixel, install grapheneos and see if you can cope with it. I've been running it for a year now - lack of decent map app is my biggest issue that's left. Waze is great for driving, but useless for everything else; it's also owned by google. Most other apps are just reskinned google maps and don't even load without gapps.

And I'm a sysadmin. My degoogling journey began in 2018-2019 with running my own nextcloud for files, photo backup, contact and calendar sync, as well as my own email server. All that to say that I've had it fairly easy to ditch play store on a phone, but that's not what most will experience.

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[-] TheObviousSolution@lemm.ee 9 points 1 month ago

I am used to listening to streams while walking, but I've been noticing the most annoying ads pop-up when I'm interested in something they are saying. This isn't going to make me pay attention to those ads, it's going to drive me to the plethora of other services I can use. The worst thing about it is that it doesn't even pause and cache the stream, meaning that if I was listening to something interesting, the ad just causes me to miss it. Google just keeps eating its own tail.

[-] bitwolf@sh.itjust.works 9 points 1 month ago

OK let's all skip to the middle of sponsor segments so the ads cover the sponsor segment. Win win

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[-] GenosseFlosse@feddit.org 8 points 1 month ago* (last edited 1 month ago)

Why do you need "AI" for this? That is something that can be done client side on a 30 year old phone without sweat if you already have a list of timestamps and number of engagements for a video?

[-] Mniot@programming.dev 11 points 1 month ago

I was at Google when they announced that only AI-related projects would be able to request increased budget. I don't know if they're still doing that specifically, but I'm sure they are still massively incentivizing teams to slap an "AI Inside" sticker on everything.

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[-] FuckFascism@lemmy.world 7 points 1 month ago

I stopped using YouTube years ago. Fuck that shit.

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this post was submitted on 15 May 2025
937 points (100.0% liked)

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