I started using pirated software in 1990, back when my first PC was gifted to me. All software I had was copied because I could not afford jack shit on my own. It is thanks to pirated (and open source) software that I have the career I have, and can afford to spend thousands of dollars on legitimate software, music, movies, books, etc.
Provide product people want and prices they can afford, and they'll buy them rather than pirate them. Don't persecute consumers of pirated products and most of them will eventually purchase legally.