submitted 2 days ago by nicgentile@lemmy.world to c/enshittification@lemmy.world

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Above is one of my 2 year old nephew's favourite channels. He watches them everyday. For his parents who work from home, it's the greatest thing. If an ad comes up, he cries and they know something is up.

However, they are clicking the ok button on the TV far too often per video cause of this.

They run that 90+ sponsored content so frequently it's become crap. I've seen Land Rover ads, the one above is a house, and the most annoying is when they run other cartoons like Thomas the Tank Engine or something. If the kid wanted that, no problem. But right now the singing cats are his jam. Cars, property? Someone is paying actual money to get ads in front of 2 year old kids?

Tell me this isn't a scam.

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[-] Kaiyoto@lemmy.world 28 points 2 days ago

Tell them to go onto the YouTube kids website or the app and make a kids account. It doesn't have ads and that show is on there.

[-] Sanctus@lemmy.world 34 points 2 days ago

Capitalism is all scams now, man. Been that way for a while. Even the top dogs are all committing fraud and are above the law. Its not gonna get better, it will always get worse for profits.

[-] Gingerlegs@lemmy.world 12 points 2 days ago

They all finally figured out that government moves slower than they can fuck the consumer

[-] halcyoncmdr@lemmy.world 15 points 2 days ago

You seem to forget that not all advertising is targeted. Some is just general market advertising and will play everywhere.

It's cheaper because it's not targeted, but also can be a better option depending on what you're trying to market and who you're trying to reach. It also means the ads will play to people who don't care as a side effect.

[-] reddig33@lemmy.world 5 points 2 days ago

Untargeted advertising is a waste of money with todays technology

[-] halcyoncmdr@lemmy.world 5 points 2 days ago

Not at all. It just depends on who you're trying to reach. If your target demo isn't very specific, you could get many more views at a lower cost.

If your product is only relevant to 18-35 year olds then that's probably not a good idea. But if your target demo is basically anyone, then general marketing works well. A Nissan Leaf has a much larger potential market than an Audi E-Tron for instance.

You can also have separate targeted marketing to ensure specific demos get more focus or have specific targeted variations of the ad campaign.

[-] reddig33@lemmy.world 1 points 1 day ago

If an ad falls in the woods and there’s nobody there to see it…

[-] synapse1278@lemmy.world 8 points 2 days ago

If it's an Android TV -> SmartTube

[-] Tazerface@sh.itjust.works 3 points 2 days ago

Don't childrens' TV shows have ads?

[-] nicgentile@lemmy.world 5 points 2 days ago

To buy houses and cars and cruises and such?

this post was submitted on 15 Nov 2024

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Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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