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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 2 years ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[-] yankeebobo@lemmy.world 26 points 2 years ago

I would love to be a fly on the wall come July. If the advertisers start to pull their spots, the earth may rumble just a tad

[-] pe1uca@lemmy.one 22 points 2 years ago

On Monday, Reddit’s ad manager encountered a brief outage, during which buyers were unable to look at reporting statistics, even while impressions were still delivering, though the impact was fairly minimal, per four sources. (The Verge reported the moderator blackout crashed the site, although it’s unclear whether the crashes are related).

So the site was down for quite a bit of time but the ad related stuff was just a minor hiccup?

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[-] Nymphioxetine@beehaw.org 20 points 2 years ago

Ah fuck yeah let’s go

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