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I actually think its OK, its just like any other account. So simply block them and all is good. Businesses need platforms too. If you dont like that business advertising to you block them. The difference to the big social media giants is that you can't block them cuz they pay them. Also, a bad ad will have significant less reach in lemmy/masto.
If people are going to advertise on an instance I'm involved with I would prefer they go through the instance owner and it be an avenue to fund the instance. I dislike that people want to basically plug themselves and use the instance space to advertise without paying the instance owner for it. If we have to see ads, I'd rather they help the instance exist than just be an eyesore for no gain
I think they have enough platforms already. They do not need to be in the only space which we carved out for us to escape surveillance capitalism.
I agree to that, however I was answering in context of the fediverse taking over and being standalone. Wishful thinking I know, but one can hope.