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Tumblr is losing $30M each year, CEO says
(techcrunch.com)
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this post was submitted on 12 Jul 2023
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Woah, Tumblr is still around? I'm not surprised they're losing that much money. They're just caught in the middle of the short form journal of tweets/toots/threads and the photo blogging of IG.
It's still around, and doing quite well at least from a community perspective. It's an underdog platform and the users want to keep it that way for the most part. The problem, though, is that the staff don't know how to monetize it properly. The thing they push the most is an ad-free subscriptions service which is already doomed to fail because everyone uses adblockers.
I'm genuinely curious, which monetization strategy would you use? Trophies?
The idea of a monthly service is not a bad one, but they need to offer something other than a thing everyone already uses for free. Tumblr already has other numerous one-time purchases that could be included in a monthly sub, like badges, Blaze, the crabs, etc. Getting one free Blaze per month with your sub, free crabs to give out, higher upload limits, stuff like that. A sub would need to leverage their existing features.