I say they're building political capital. They're creating a fuss.

The people who think of this as a net positive are already supportive of climate change initiatives. So who exactly are they building political capital with?

They're creating noise, which can then be turned into action.

How? In what situation is there a problem that is more easily solved when people "make a fuss"?

What are you doing?

Not turning potential allies into enemies?

What are you doing?