Tinder launched in 2012. eHarmony and Match.com were pretty fringe sites but Tinder commodified and gamified the mechanics. That made online dating “fun”. Also we saw a huge growth in smart phones in 2010 to 2012
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Tinder launched in 2012. eHarmony and Match.com were pretty fringe sites but Tinder commodified and gamified the mechanics. That made online dating “fun”. Also we saw a huge growth in smart phones in 2010 to 2012