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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[-] PriorityMotif@lemmy.world 10 points 5 months ago

I feel really bad for smaller creators because they spend so much of their time on the algorithm treadmill just trying to get more views. There's a channel size threshold where you really have to work more than you get out and I see a lot of people getting burned out trying to make a living from yt.

this post was submitted on 13 Jun 2024

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