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        this post was submitted on 08 Jun 2024
        
  
      
  
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A big reason Apple focuses on privacy and apps not being able to track the user is because they want to keep all that data for themselves. None of the restrictions they've introduced apply to first-party apps. It gives them ad targeting data that no other company can collect. They do have their own ad network (for things like ads in the App Store), and last I heard, they wanted to expand it.