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United Airlines passengers to see targeted ads on seat-back screens
(www.cbsnews.com)
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I don't think you're being beaten up for it. I certainly am not beating you up for it. But usually, yeah, the screen does come back on during the flight. I think they turn it back on automatically every time there's an announcement. As somebody who finds screens like that very distracting and even migraine-inducing (the "busyness" of that sort of thing is a big trigger), it's really frustrating.