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Amazon Checkout. This should be illegal.
(lemmy.one)
This is a community for designs specifically crafted to make the experience worse for the user. This can be due to greed, apathy, laziness or just downright scumbaggery.
However, the Prime option is deliberately colourful and placed next to the grey no-Prime option so the Prime option is the first thing you see. Then maybe you look back and see 'oh there's an option to continue without Prime'.