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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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this post was submitted on 10 Jul 2023
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Technology
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What they're doing is making it very easy to sign up. You just need to go to your Instagram and click a few buttons and you've created a threads account.
Then my guess is a lot of users are seeing something new and clicking along out of curiosity. Then they walk away and don't look at it again :-)