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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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I know my friends posted at least something when it launched then went along with their lives like nothing happened.
The point of ActivityPub should be to become as widespread as possible so as to proliferate the standard and eliminate silos and walled gardens--including Facebook and its ilk. It would be an unambiguously good thing if Meta's (and Tumblr's) move towards interoperability cascades to the other big platforms like Instagram, YouTube, Twitter, and Reddit.
You could follow (or choose not to follow) users on any platform you want, from any platform you want.
Having a single player control most of the market - like meta - means that they will have a lot of sway over how the protocol is developed. This is propably a bad thing since meta har different goals than people currently using the fediverse and also have financial incentives to get people to move over to their platforms instead.
The problem is, walled gardens helps lock-in users. Meta and Twitter et al want lock-in. It only takes the CEO to decide they don't wanna play nicely and boom, back to walled gardens again.